The feed blog
Practical advice on product feeds, shopping channels and ad performance.
How to Build a WooCommerce Product Feed for a Feed-Only PMax Setup
You read the case for a feed-only Performance Max campaign and you were convinced. No creative assets, no budget leaking…
11 September 2026
WooCommerce Feed Not Updating? Why “Ready (Auto)” Can Still Be Lying to You
Key insights: “Ready (auto)” is a setting, not proof the schedule ran: a stalled feed produces zero visible errors in…
7 September 2026
How to Test Your Google Shopping Product Titles (Without Touching Your Live Feed)
A client of mine was running Google Shopping on Performance Max. ROAS had slipped to 1.2. We checked bids, audience…
30 June 2026
How to Build a WooCommerce Product Feed for a Feed-Only PMax Setup
Key insights: In feed-only PMax, your product feed is the entire ad. With no headlines, images, or video, the feed…
25 June 2026
How to Set Listing Groups per Asset Group in Performance Max
Every new Performance Max asset group starts with a single listing group: All products. Most stores never change this. Here is how to assign a distinct product selection to each asset group using your product feed.
22 June 2026
Feed-Only Performance Max: How to Stop Paying for a TV Commercial You Never Ordered
I looked at an account recently and saw we were spending tens of thousands of euros on YouTube impressions that…
17 June 2026
Measure Your Product Feed ROI with UTM Tracking, full guide
Most WooCommerce store owners invest real time and budget into product feeds without ever measuring what those feeds actually return.…
9 June 2026
ChatGPT Product Discovery for WooCommerce: How It Works and How to Get Ready
A store owner in Austria emailed me last week with a question I have been hearing more often. He had…
2 June 2026
Beyond ‘More is Better’: The Crucial Concept of Product-Channel Fit (PCF)
You’ve built your WooCommerce store, polished your product pages, and are seeing your first sales come in. Now, the big…
3 April 2026