Fixing the “Insufficient Match of Microdata” Error
Encountering an “Insufficient Match of Microdata” error in the Google Merchant Center can be due to mismatches between your submitted product data and your website’s microdata, particularly in terms of availability, price, and other details. Here’s how you can address this issue:
Method 1: Turn Off “Automatic Item Update” in Google Merchant Center
- Access Your Account: Sign into your Google Merchant Center account.
- Open Menu: Click on the menu icon (three lines or gear icon) in the top left to access more options.
- Go to Settings: Select “Settings”, then navigate to “Automatic Improvements”.
- Disable Feature: In the “Automatic Item Updates” section, toggle the feature to ‘OFF’ to disable automatic updates.
Method 2: Implement Microdata Correctly on Your Website
Microdata helps search engines understand your website’s content more effectively. Ensuring accurate microdata for each product can rectify discrepancies leading to the error.
- Install a Plugin: For WordPress users, plugins like “All in One Schema.org Rich Snippets” can facilitate microdata implementation. Install and activate your chosen plugin.
- Configure Plugin Settings: Go to the plugin’s settings and adjust the schema settings for your products according to your needs.
- Apply Schema Markup: Ensure that schema markup is applied to all relevant products on your site.
- Allow Time for Updates: After making changes, Google will need to re-crawl your site to reflect the updates, which might take a few days.
By following either of these methods, you can effectively address the “Insufficient Match of Microdata” error, ensuring your product listings in Google Merchant Center are accurate and up-to-date.