Supplemental feeds in Google Merchant Center offer a way to supplement your primary product data with additional information that can enhance your advertising and product listings. These feeds are used alongside your main feed to provide Google with extra details that can improve ad targeting, display promotions, and more.
Currently, we support the following types of Google supplemental feeds:
- Product Review Feed: Enhances your listings with product reviews.
- Merchant Promotions Feed: Allows you to attach promotions to your product listings.
- Local Product Inventory Feeds: Updates Google with your in-store inventory for local shopping ads.
- Dynamic Remarketing Feeds: Supplies Google with data for dynamic remarketing campaigns, tailoring ads based on user behavior.
- Vehicle Ads Feed: For listing vehicles in Google Ads, providing detailed information like make, model, and year.
- Dynamic Search Ads Feed: Optimizes your product titles and descriptions for dynamic search ads, improving ad relevance.
Create google supplemental feeds
To create a supplemental feed, follow these steps:
- Start a New Feed: In the Feed Editor, select “Google Merchant Center” from the Channel dropdown menu. This is where you choose the type of feed you want to create.
- Select Supplemental Feed: Once you’ve chosen Google Merchant Center, an additional dropdown will appear labeled “Google Feed Types”. By default, it’s set to the regular Google Product Feed.
- Choose Your Feed: From the dropdown, select the type of supplemental feed you wish to create from the options listed above.
By selecting one of these supplemental feeds, you can provide Google with a richer set of data about your products, potentially boosting the performance of your listings and ads. Remember to pick the supplemental feed that best aligns with your advertising goals and the additional information you want to convey to your audience.