A Google Product Review Feed is a specialized feed used to submit product reviews to Google Merchant Center. These reviews can significantly enhance the visibility and credibility of your products on Google Shopping by showing aggregated reviews of your products to customers shopping on Google.
Requirements for a Google Product Review Feed:
- Collection of Reviews: You must actively collect reviews on your webshop.
- Product Ratings Program: Enrollment in the Product Ratings program is necessary. You can express your interest using the Product Ratings Interest Form. Ensure you have at least 50 product reviews before signing up.
- Compliance with Policies: Your reviews must comply with Google’s Product Rating Policies.
Steps to Create a Product Review Feed
Step 1: Collect Reviews Ensure your webshop has a system in place for collecting and displaying product reviews. You need a minimum of 50 reviews to qualify for Google’s Product Ratings program.
Step 2: Sign Up for Product Ratings Fill out the Product Ratings Interest Form to apply for the Product Ratings program. Google will review your application to ensure you meet the necessary criteria, including the number of reviews and adherence to their policies.
Step 3: Prepare Your Review Feed Using WooCommerce Product Feed Manager, prepare your product review feed by following these steps:
- Initiate a New Feed: In the Feed Manager, start by creating a new feed. Select “Google Merchant Center” from the channel dropdown.
- Select Product Review Feed: When prompted to choose the feed type, select “Product Review Feed” from the options.
- Configure Feed Settings: Input the required details such as feed title, file name, and update schedule. Ensure the feed format is compatible with Google’s requirements for review feeds.
Step 4: Map Your Fields Carefully map your review data fields to the corresponding fields required by Google. This typically includes the product ID, review author, date, rating, title, and review text.
Step 5: Export and Upload Your Feed Once your feed is configured and the fields are mapped, export your product review feed. Then, upload it to Google Merchant Center as specified in their review feed upload guidelines.
By following these steps and ensuring your product reviews are accurately reflected in your Google Merchant Center account, you can leverage customer feedback to enhance your product listings and improve shopper confidence. Remember to regularly update your review feed to reflect the most current reviews on your webshop.