The feed blog
Practical advice on product feeds, shopping channels and ad performance.
Feed-Only Performance Max: How to Stop Paying for a TV Commercial You Never Ordered
I looked at an account recently and saw we were spending tens of thousands of euros on YouTube impressions that…
17 June 2026
Measure Your Product Feed ROI with UTM Tracking, full guide
Most WooCommerce store owners invest real time and budget into product feeds without ever measuring what those feeds actually return.…
9 June 2026
ChatGPT Product Discovery for WooCommerce: How It Works and How to Get Ready
A store owner in Austria emailed me last week with a question I have been hearing more often. He had…
2 June 2026
Beyond ‘More is Better’: The Crucial Concept of Product-Channel Fit (PCF)
You’ve built your WooCommerce store, polished your product pages, and are seeing your first sales come in. Now, the big…
3 April 2026
The Hidden Risk of Putting All Your E-commerce Eggs in the Google Shopping Basket
Your Google Shopping campaigns are performing well. The sales are rolling in, and your revenue chart is pointing up and…
2 April 2026
Why is My WooCommerce Product Not Appearing on Google Shopping? A Beginner’s Guide to Feed Requirements
You’ve done everything right. You’ve built a beautiful WooCommerce store, curated your products, and taken stunning photos. You signed up…
30 March 2026
Symptoms of a Sick Product Feed: 5 Warning Signs Your Products Are Invisible on Google
You’ve done everything right. You’ve built a beautiful WooCommerce store, sourced incredible products, and even set up Google Shopping to…
24 March 2026
The Future of E-commerce: Why Multi-Channel Selling is Non-Negotiable for Growth
Remember when having a great website was the finish line for selling online? You built a beautiful storefront, optimized your…
18 March 2026
Performance Review: Can Your WooCommerce Product Feed Plugin Handle 10,000+ SKUs Without Crashing?
For successful WooCommerce merchants, especially those running dropshipping operations or established SMEs, growth often means one thing: more products. As…
16 March 2026