How to Test Your Google Shopping Product Titles (Without Touching Your Live Feed)
A client of mine was running Google Shopping on Performance Max. ROAS had slipped to 1.2. We checked bids, audience signals, and creative. Nothing obvious stood out. Then we looked at the product titles. Every title followed the standard template: descriptive name, then attributes. “Premium Cotton Crewneck T-Shirt Black.” Correct by every guide you can […]
Measure Your Product Feed ROI with UTM Tracking, full guide
Most WooCommerce store owners invest real time and budget into product feeds without ever measuring what those feeds actually return. If you cannot measure your feed’s performance, you cannot improve it. This guide shows you how to set up UTM parameter tracking in WP Product Feed Manager, configure Google Analytics 4 to capture feed revenue, […]
Performance Max for WooCommerce: How Optimized Product Feeds Supercharge Results
Performance Max campaigns represent Google’s latest automation technology, using machine learning to serve ads across all Google properties: Search, Shopping, YouTube, Display, and Discover. However, here’s what many WooCommerce store owners often overlook: your Performance Max campaign is only as effective as the product feed that powers it. Poor feed quality doesn’t just hurt your […]