Marketing Strategy
The process of planning and executing tactics to promote a product or service and achieve business goals.
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SEO
Search Engine Optimization involves improving website visibility in search engine results to drive organic traffic.
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Conversion Optimization
Techniques aimed at increasing the percentage of visitors who take desired actions on a website, such as making a purchase.
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Email Marketing
Using email campaigns to communicate with customers, build relationships, and drive sales or engagement.
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Sales
The process of persuading customers to purchase products or services through direct or indirect efforts.
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Affiliate Marketing
A performance-based marketing strategy where affiliates earn commissions by promoting products or services.
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Community Building
Creating and nurturing online or offline groups around shared interests to foster engagement and loyalty.
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Digital Products
Intangible goods like e-books, online courses, or software can be sold or distributed online.
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Copywriting
Crafting persuasive text to promote products, services, or brands and drive customer action.
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Neuromarketing
Applying neuroscience insights to understand consumer behavior and optimize marketing strategies.
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SEA
Paid advertising on search engines to increase visibility and attract targeted traffic.
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Dropshipping
An e-commerce model where stores sell products without holding inventory, relying on suppliers for fulfillment.
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Content Marketing
Creating valuable content to attract, engage, and retain a target audience while driving profitable actions.
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WordPress
A versatile content management system (CMS) used to create websites, blogs, and e-commerce stores.
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WooCommerce
A WordPress plugin that adds e-commerce functionality to websites for selling products online.
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E-commerce Marketing
Strategies aimed at promoting online stores and driving sales through digital channels like social media and SEO.
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Google Analytics
A tool for tracking website traffic, user behavior, and performance metrics to optimize marketing strategies.
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Google Adwords (Google Ads)
A platform for creating paid advertising campaigns across Google’s search engine and display network.
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Social Media Marketing
Promoting products or services through social platforms like Facebook, Instagram, LinkedIn, and Twitter to engage audiences.
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Video Marketing
Using video content to promote brands, educate audiences, or increase sales through platforms like YouTube or social media channels.
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B2B Marketing
Business-to-business marketing is focused on selling products or services to other companies rather than individual consumers.
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Marketing Terms
Key concepts and vocabulary used in the field of marketing, such as ROI, CAC, or KPI metrics.
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Marketing Models
Frameworks like SWOT Analysis or AIDA guide strategic planning and decision-making in marketing efforts.
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