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Google Merchant Center Error Decoder

Paste the exact error you see in Merchant Center. Get what it means, why it happens, and the precise steps to clear it. Free, no login, nothing connects to your account.

Browse errors

Product data errors 34 errors

Attribute-level problems in the feed: values Google cannot read, values that contradict your product page, or required attributes that are missing entirely. Most disapprovals live here, and most are a mapping fix rather than a product fix.

WarningProduct dataAutomatic item updates: availabilityGoogle found a different stock status on your product page than in your feed and corrected it automatically, which usually…WarningProduct dataAutomatic item updates: priceGoogle found a different price on your product page than in your feed and corrected the feed price automatically, which…DisapprovalProduct dataDuplicate productsGoogle sees two or more of your offers as not unique enough from each other and treats them as duplicate…DisapprovalProduct dataEditorial issue: excessive capitalization in titleThe product title contains too many capital letters, usually whole words in caps, which Google treats as shouting and disapproves.DisapprovalProduct dataEditorial issue: promotional text in titleThe product title contains promotional wording, excessive capitals, or symbols that Google does not allow.DisapprovalProduct dataExpired productThe product has expired, either past its expiration date or because the feed has not refreshed in 30 days, so…WarningProduct dataIncorrect Google product categoryGoogle has placed your product in the wrong category of its taxonomy, which you fix by submitting the right category…WarningProduct dataIncorrect value [identifier exists]Your feed's identifier_exists value contradicts the rest of your product data, usually because it says 'no' while you also submit…DisapprovalProduct dataInsufficient unique product identifiersGoogle does not have enough unique identifiers (GTIN, MPN, brand) to understand your product, so it limits or disapproves it.DisapprovalProduct dataInvalid GTIN: failed checksumThe GTIN's check digit does not match the rest of the barcode, so Google rejects it as invalid.DisapprovalProduct dataInvalid value [availability]The availability attribute contains a value Google does not recognize, such as 'pending' or a translated word, instead of one…DisapprovalProduct dataInvalid value [condition]The condition attribute contains a value other than the three Google accepts: new, refurbished, or used.DisapprovalProduct dataInvalid value [gtin]The GTIN you submitted is not a valid barcode, so Google cannot match your product to its catalog and disapproves…DisapprovalProduct dataInvalid value [id]The product id contains characters Google cannot accept, or is not valid encoding, so the item is rejected.DisapprovalProduct dataInvalid value [price]The price you submitted is not in a format Google can read, so the product is disapproved.DisapprovalProduct dataInvalid value [sale price]The sale price you submitted is not valid, usually because it is zero or negative, or formatted in a way…DisapprovalProduct dataMismatched value (page crawl): availabilityThe availability in your feed does not match the availability Google found on your product page, so the product is…DisapprovalProduct dataMismatched value (page crawl): priceThe price in your feed does not match the price Google finds on your product page.DisapprovalProduct dataMissing required apparel attributes: age group and genderYour apparel products are missing the age group or gender attribute that Google requires for clothing, so they are disapproved.DisapprovalProduct dataMissing required apparel attributes: color and sizeYour apparel products are missing the color or size attribute that Google requires for clothing, so they are disapproved.DisapprovalProduct dataMissing value [availability date]You marked a product as preorder or backorder but did not give the date it becomes available, which Google requires.DisapprovalProduct dataMissing value [availability]The availability attribute is missing, so Google does not know whether the product can be bought and disapproves it.DisapprovalProduct dataMissing value [brand]The brand attribute is empty for a product that is expected to have one, so Google cannot identify it properly.WarningProduct dataMissing value [description]The description attribute is missing. Products can still show, but they lose ranking, so Google flags it as a warning…DisapprovalProduct dataMissing value [gtin]Google is missing the GTIN (barcode) for products from brands that have one.DisapprovalProduct dataMissing value [mpn]The manufacturer part number is expected for this product and is not in your feed.DisapprovalProduct dataMissing value [price]The price attribute in your feed is missing or empty for this product.DisapprovalProduct dataMissing value [shipping weight]Your shipping settings calculate rates by weight, but the feed does not tell Google how much these products weigh.DisapprovalProduct dataMissing value [shipping]Google does not have shipping cost information for these products, usually because the shipping attribute is missing its required country.DisapprovalProduct dataMissing value [tax]You target the United States and Google has no tax information for these products, from either your account tax settings…DisapprovalProduct dataMissing value [unit pricing measure]Some products must show a price per unit in certain countries, and the unit pricing measure attribute that enables it…DisapprovalProduct dataPreemptive item disapproval (PID)Google has preemptively disapproved products it expects to have a price or availability mismatch, based on past mismatches in your…WarningProduct dataTitle too long or truncatedYour title is over Google's character limit and gets truncated, so Google flags it as a warning to tidy up.DisapprovalProduct dataUnsupported value due to restricted prefix [gtin]The GTIN in your feed starts with a number range that is reserved for internal use, coupons, or variable-weight goods,…
Browse errors

Policy errors 3 errors

Products Google will not advertise regardless of how clean the feed is. Check whether the product is genuinely restricted before spending time on the data.

PolicyCounterfeit productsGoogle believes a product is a counterfeit or imitation passing itself off as a genuine brand, which is banned and…DisapprovalPolicyProhibited or dangerous productsYour product is in a category Google does not allow at all, so it is disapproved and repeated or egregious…DisapprovalPolicyRestricted productsYour product falls under a restricted category, so Google may limit where it can show until you meet the category-specific…
Browse errors

Image errors 6 errors

Image link problems and image content that breaks Google rules on overlays, placeholders and resolution. Fix the source image, not the feed value.

DisapprovalImageGeneric imageYour image is a placeholder or generic graphic rather than a real photo of the product, so the item is…DisapprovalImageImage too large or unsupported formatYour image exceeds Google's size limits or is in a format Google does not accept, so the product cannot show.DisapprovalImageImage too smallThe product image has too few pixels to meet Google's minimum size requirement.DisapprovalImageMissing value [image link]Your feed does not contain an image URL for these products, and Google will not show a product without a…DisapprovalImagePromotional overlay on imageThe product image contains text, a logo, a watermark, or promotional elements that Google does not allow.DisapprovalImageUncrawlable image [image link]Google could not fetch the image at your image_link URL. Affected products may keep showing for a while, but can…
Browse errors

Landing page errors 4 errors

Google reached your product URL and did not like what it found: a redirect, an error, a blocked crawler, or a page that no longer matches the feed.

DisapprovalLanding pageIncorrect product page URLThe URL in your link attribute is malformed or points at the wrong domain, so Google disapproves the product.DisapprovalLanding pageInsecure or missing HTTPS checkoutYour checkout or pages that collect personal data are not properly secured with HTTPS, which Google requires before showing your…DisapprovalLanding pageLanding page not accessibleGoogle cannot reach your product page because it returns an error or is blocked from crawling.DisapprovalLanding pageNonfunctional or under-construction siteGoogle found your site incomplete or not fully working, such as placeholder content or broken links, so products are disapproved.
Browse errors

Account errors 5 errors

Account-level issues, including suspensions. These are trust and verification problems that sit with your site and your Merchant Center settings, not with the feed.

AccountAccount suspended for policy violationGoogle has suspended your entire Merchant Center account for a policy violation, so none of your products can show until…AccountMisrepresentation of self or businessGoogle suspended the whole account because it could not verify enough trust signals like return policy, contact details, and payment…AccountMissing contact or business informationYour site does not give shoppers enough contact, business, or policy information for Google to trust it, which falls under…AccountUntrustworthy promotionsGoogle sees a promotion or offer as misleading, which falls under misrepresentation and can suspend the whole account.DisapprovalAccountWebsite not claimedYour Merchant Center account has not verified and claimed your store's website, so none of your products can show until…
Browse errors

Feed errors 2 errors

Fetch and processing failures. Google could not download or read the file at all, so nothing inside it matters until this clears.

DisapprovalFeedFeed could not be fetchedMerchant Center tried to download your feed from its URL and failed, so no product data is coming in and…DisapprovalFeedNot submitted due to product limitYour account holds more products than its quota allows, so everything beyond the limit is rejected until you trim the…
Questions

About this tool

A searchable knowledge base of Google Merchant Center disapprovals and warnings. Every error has its own page with what it means, why it happens, the exact fix steps, and how long it takes to clear after the fix.

Open the Diagnostics section in Merchant Center, copy the error text, and paste it in the search bar above. The search also understands common variants and misspellings. If nothing matches, browse by category or severity.

No. Nothing connects to your account and nothing is uploaded. This is a knowledge base, not a scanner: find your error, read the fix, apply it in your own store and feed.

No. Every page links to Google’s own documentation for reference, but the causes and fixes here are written from feed management practice: what actually triggers each error in real stores and the fastest way to clear it.

A few times a year. Google updates requirements and occasionally the wording of its messages. Records here are checked against the current documentation and updated when Google moves.

New errors are added in batches, most common ones first. If yours is missing, open the category that matches the issue type. Errors in the same category usually share the same fix pattern, so the closest record often points you in the right direction.

Stop fixing these by hand

Most of these errors come from the feed, not the product

Missing GTINs, mismatched prices, and stale availability almost always trace back to how your feed maps to Merchant Center, not a problem with the product itself. WP Marketing Robot keeps your WooCommerce feed in sync with what Google actually requires, so fewer of these disapprovals happen in the first place.

See how the plugin prevents them