Vivino Product Feed

Easily export your WooCommerce products to Vivino and drive quality traffic and sales.

What is Vivino

Vivino is the world’s largest wine marketplace and wine community, with over 60 million users across the globe. Launched in 2010, Vivino started as a wine-rating app, allowing users to scan and rate wines. Today, it is a platform where users can buy wines based on recommendations. Merchants can sell their wine collections to an engaged audience. Vivino gives wine merchants a chance to reach wine-savvy customers. They can showcase their wines to a targeted audience.

Vivino is a wine-only platform. It helps merchants sell to wine lovers and boost online wine sales. With millions of wine ratings, reviews, and direct sales happening through Vivino, it’s a must-use platform for wine retailers.

Why should WooCommerce merchants sell on Vivino?

Vivino is the best platform for WooCommerce wine merchants. It boosts visibility, engages a targeted audience, and drives sales. Here are the key reasons why Vivino is a valuable advertising channel for wine merchants:

1. Access to a Highly Engaged Audience of Wine Lovers

Vivino’s user base consists of over 60 million wine enthusiasts worldwide. These users regularly engage with the platform to browse, rate, and purchase wines. Listing on Vivino lets WooCommerce merchants reach a massive wine-loving audience. This proves to boost their conversion rates.

Unlike general marketplaces, Vivino’s users want to discover new wines. This makes it easier for merchants to reach customers who want their products.

2. Increased Trust Through Vivino’s Rating System

Vivino’s rating and review system is a trusted source of information for its users. Consumers often rely on peer reviews and ratings when selecting wines to purchase. By advertising on Vivino, WooCommerce merchants can take advantage of this trust. Positive reviews and high ratings can boost sales. Users prefer to buy wines with strong feedback from other wine lovers.

This trust mechanism gives merchants a competitive edge. It boosts their credibility without needing to build it from scratch.

3. Personalized recommendations lead to more conversions

Vivino uses advanced algorithms. They give users wine recommendations. These are based on past purchases, ratings, and preferences. When you list your wines on Vivino, they can become part of these curated suggestions. This means your products are more likely to be shown to users who are genuinely interested in them, leading to higher conversion rates.

Vivino’s personalized shopping experience presents your wines to the right audience. This improves your chances of making a sale.

4. Global Reach for International Growth

Vivino operates in over 20 countries. This lets WooCommerce merchants reach a global audience without separate regional marketing strategies. For wine merchants, Vivino offers a cheap, efficient way to enter new markets. It can help them expand internationally.

Merchants can access a broader audience of wine buyers from around the world. It helps to grow their brand’s presence and sales beyond their home market.

5. Higher sales and revenue potential

Many merchants who list on Vivino experience a significant increase in sales. The platform’s massive, active user community drives this success. Vivino’s algorithms and trusted user reviews boost sales and order values.

Using Vivino as a sales channel can boost online wine sales for WooCommerce merchants. The niche audience ensures that merchants won’t waste ads on disinterested users.

6. Opportunity to Showcase Specialty and Unique Wines

If you specialize in niche or unique wines, Vivino provides the perfect platform to display and promote your offerings. Many wine lovers on Vivino seek rare, artisanal wines. This gives merchants a chance to showcase their unique, lesser-known selections.

This helps you stand out from competitors selling only standard wines. It also appeals to Vivino users who want to expand their wine knowledge and collections.

7. Insights into Customer Preferences

Merchants who use Vivino receive valuable insights into customer behaviour. This includes information about trending wines, highly-rated products, and performance data. Merchants can use this data to better meet customer demand. They can adjust their offerings, pricing, and marketing strategies. This leads to more efficient business operations and higher sales.

Advertising on Vivino lets WooCommerce merchants reach a targeted, engaged audience. They can build trust via the platform’s reviews. Also, they can use personalized recommendations to boost sales. Vivino is a vital channel for wine merchants. It can boost their visibility and sales in the competitive wine market. Its global reach and growing community of wine buyers make it possible.

Vivino Product Feed Specification

When setting up a product feed for Vivino, you must meet its requirements. This ensures that you display and make your products searchable. Below are the key specifications you need to consider:

Feed Type: Vivino requires an XML feed format to list products. Structure your feed correctly to prevent any listing issues.

Required Attributes:

Product ID: The identification code you use for the product or SKU
Product Name: Product name, combination of [Producer]+[Wine name and appellation] + [Vintage] + [Wine Color]
Price: The final price of the product.
Bottle Size: The size of the bottle, preferably in milliliters (ml).
Bottle Quantity: The number of bottles sold for the product’s price.
Product link: link pointing directly to the product’s page on your website.
Inventory Count: The number of units of the product currently available.
Quantity is Minimum: This is a true/false value used to flag quantity-based discounts for quantities that are not fixed

It is optional but highly recommended to include three attributes: producer, wine-name, appellation, vintage, country, image, GTIN, description, ageing and winemaker. They improve your wines’ visibility and appeal to buyers.

How to Send Product Feeds to Vivino

To send product feeds to Vivino, WooCommerce merchants need to collaborate with Vivino’s integration partner, Actenzo. Here’s how the process works and what you should keep in mind:

Install the WooCommerce Product Feed Manager Plugin: This plugin simplifies the creation and management of product feeds.
Generate Your Product Feed:
First, use the WooCommerce Product Feed Manager to create the product feed for your wines. This plugin allows you to easily configure the XML feed required by Vivino, ensuring that all essential attributes like product title, price, SKU, stock status, and wine details (e.g., vintage, grape variety) are correctly included.
Submit Your Feed via Actenzo:
After generating the XML feed, Actenzo will import and sync it with Vivino. Actenzo acts as the intermediary, handling both product feed imports and order processing for Vivino merchants. Once your feed is submitted, Actenzo updates Vivino with your product listings, ensuring that your stock levels and product details remain current on the platform.

By using WooCommerce Product Feed Manager for feed creation and Actenzo for integration, merchants can streamline their product listings and sales on Vivino without needing to handle manual updates or technical configurations.

Optimization Tips for Vivino Product Feed

1. Regularly Update Your Product Feed:
It’s crucial to keep the product feed up to date for Vivino customers as they depend on accurate information. It’s best to update your feed at least once a day, but ideally every two hours, to show any changes in price, stock levels, or new wine additions. Actenzo syncs feeds every 1-2 hours. So, update often to keep your listings accurate and for sale.

2. Maintain Consistent Product Names:
Avoid altering the product names in your feed after initial setup. Changing wine names can disrupt the listing. This may make your products unavailable on Vivino. This is a common issue, so it’s best to set clear and accurate product titles from the beginning and keep them unchanged.

3. Exclude Non-Wine and unavailable products:
Make sure that your feed only includes wines that are currently available and ready to ship. Exclude products that are out of stock or temporarily unavailable. Listing them can lead to customer dissatisfaction and lost sales. Non-wine products should also be excluded to maintain compliance with Vivino’s platform focus.

4. Use High-Quality Product Images:
Visual appeal is key on Vivino. Ensure your wine images are clear, well-lit, and professionally taken. High-quality images draw more attention to your listings. They can also boost buyers’ decisions.

5. Complete All Product Attributes:
Include as much detail as possible. Use grape variety, vintage, tasting notes, and alcohol content. The more detailed your listings, the better they will rank in searches. This will attract Vivino’s wine-savvy users.

6. Competitive Pricing:
Price your wines competitively based on Vivino’s marketplace trends. With thousands of wines to choose from, low prices can make you stand out. They can also boost your sales.

7. Encourage Positive Reviews:
Customer reviews are a vital component of Vivino’s ecosystem. Encourage satisfied customers to leave ratings and reviews to build trust and improve your wine’s visibility on the platform.

Use these tips to optimize your Vivino listings. They will keep them accurate, engaging, and competitive. This will improve your wine business’s results.

Why Should You Use WooCommerce Product Feed Manager for Creating Vivino Feeds?

The WooCommerce Product Feed Manager is the perfect tool for creating and managing Vivino product feeds. Here’s why:

Seamless Integration: From your WooCommerce dashboard, easily add Vivino as a sales channel. No need to deal with complex coding or manual configurations.
Automatic Updates: The plugin can automate feed updates. This keeps your product info, prices, and stock levels current. This is essential for maintaining accurate listings on Vivino.
Customizable Feeds: The feed editor lets you choose which attributes to include. You can then tailor your feed to meet Vivino’s requirements.
Multiple Channel Support: If you sell on multiple platforms, use the WooCommerce Product Feed Manager. It simplifies creating feeds. It supports channels such as Google Shopping, Facebook, and many more, all from one plugin.
Error-Free Feed Creation: The plugin checks for missing or incorrect attributes. This reduces errors that could cause your listings to be rejected by Vivino.

Launch Your Webshop Products on Vivino Today

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Easy feed creation

Tailor your product visibility with our sophisticated filtering, utilizing every WooCommerce source field.

Product Variations Mastery

Effortlessly include or exclude product variations in your feeds, giving you complete control.

Automated Updates

Set your own schedule and let the tool do the rest, ensuring your feeds are always current and relevant.

Expert Support

Access unparalleled support anytime, with industry-leading experts ready to leverage their feed knowledge to help you reach your goals.

Don’t Miss Out: By not leveraging our WooCommerce Product Feed Manager, you risk falling behind in a highly competitive digital marketplace. Ineffective product feeds can lead to reduced visibility, missed sales opportunities, and a failure to connect with a global audience. Our tool is more than a plugin; it’s your partner in ensuring that your products stand out, attract, and convert.

Start building your Vivino xml feed today