Pinterest Product Feed Integration for WooCommerce

Easily export your WooCommerce products to Pinterest Catalog and drive quality traffic and sales.

What is Pinterest?

Pinterest is a popular site for visual discovery. Users find inspiration through images and ideas. With over 450 million active monthly users, it serves as a valuable tool for brands looking to promote their products visually. In fact, 83% of weekly users have made purchases based on content they found on Pinterest. This platform has become a go-to for businesses looking to engage a creative and shopping-driven audience. Pinterest is unique. It blends social media with e-commerce. Businesses can showcase products through Pins that link to product pages.

Pinterest is popular for its visuals. It’s ideal for brands that rely on stunning product displays, like fashion, home decor, and lifestyle goods.

Why should WooCommerce merchants advertise on Pinterest?

For WooCommerce merchants, Pinterest is a highly promising channel for product marketing. It lets businesses target consumers at the discovery stage. They are looking for inspiration and ideas. Pinterest users are also known for their strong intent to purchase, making it an excellent platform for driving sales. Here are some specific benefits for WooCommerce merchants:

Large, Engaged User Base

Pinterest has over 450 million monthly active users globally, making it a powerful platform for reaching a wide audience. What’s more, 83% of weekly users say they have made purchases based on content they discovered on Pinterest . Pinterest users are not just passive consumers of content. They actively seek ideas, inspiration, and products.

High Purchase Intent

Pinterest differs from many social media platforms. Its users often seek to discover and buy products. 85% of Pinners use the platform to plan new projects or make purchase decisions, which indicates strong purchase intent. This makes it an excellent tool for driving sales conversions .

Discovery Stage Advertising

Pinterest allows merchants to reach customers in the discovery stage, when they are browsing for inspiration or ideas. Unlike search engines, Pinterest users seek to discover new brands and products. They prefer visual content over specific product searches. This offers WooCommerce merchants a chance to reach a new audience.

Visual Shopping Experience

Pinterest is a visual-first platform. It’s perfect for sellers of fashion, home decor, and lifestyle products. Product Pins showcase details like price, availability, and a link to your store. This makes it easy for users to buy. Additionally, merchants can use shoppable Pins. These turn images into links that lead directly to product pages.

Effective Paid Advertising

Pinterest offers effective ads like **Shopping Ads** and **Promoted Pins**. These ads target users based on interests and behaviors. Merchants on Pinterest see an average of **2x return on ad spend (ROAS)**. This shows that Pinterest ads are engaging and lead to conversions. Moreover, Pinterest users spend **2x more** than those on other platforms. This gives merchants access to a high-value audience.

Brand Discovery Opportunities

Pinterest’s search algorithm and users favor **unbranded searches**. About **97% of top searches** are unbranded. This means users are often undecided. So, it’s a great chance for WooCommerce merchants. They can showcase their products to an audience eager to discover new brands.

Easy Integration with WooCommerce

The Pinterest for WooCommerce plugin makes it easy to create product catalogs on Pinterest from a WooCommerce store. Merchants can easily sync their entire product catalog to Pinterest and turn listings into shoppable Pins. Automatic updates keep product details, like pricing and availability, accurate. They reduce manual work.

WooCommerce merchants can use Pinterest’s visual discovery engine. It will help them reach a broader, high-intent audience. This will enhance their product visibility. Pinterest is a valuable platform for merchants. It has high buying intent, strong visuals, and a seamless WooCommerce integration. This makes it great for boosting online sales.

Pinterest product feed specification

Pinterest requires a well-structured product feed for creating Product Pins. This feed gives Pinterest the info it needs to create dynamic product listings. It includes each product’s name, price, and image. Here’s a breakdown of the required and optional attributes for Pinterest product feeds.

File Format: Pinterest accepts the file formats; CSV, TSV and XML. Our product feed manager will generate a valid XML file for the channel.

Required Attributes:

ID: A unique identifier for each product (maximum of 127 characters)
Title: The product name (maximum 128 characters). Ensure this matches the product title on the landing page.
Description: A brief, plain-text description of the product (maximum 500 characters).
Link: The URL linking directly to the product page (maximum 511 characters). Must start with “http://” or “https://”.
Image Link: The URL linking to the product’s main image. It must be at least 75×75 pixels, and Pinterest must be able to access the image.
Price: The price of the product in numeric format, following the ISO-4217 standard for currency codes (e.g., 24.99 USD).
Availability: The availability status of the product. Accepted values: “in stock,” “out of stock,” or “preorder.”
Item_group_id: Required when products have variants (e.g., different sizes or colours). This groups related products together for easy display.

Recommended Optional Attributes:

Adding optional attributes to your product feed can help. It can improve your search rankings and boost conversions. Here are the most impactful optional attributes:

Product Type: Custom categorization of your product (up to 1,000 characters). Helps Pinterest understand the context of your product and match it with relevant searches.
Brand: Including the brand name can increase user trust and engagement. Brands make products more recognizable and often lead to higher conversion rates.
Sale Price: If applicable, the discounted price of the product. This attribute highlights deals, encouraging users to make a purchase when they see discounted prices .
GTIN (Global Trade Item Number): Helps Pinterest identify your product across different platforms. Providing a GTIN ensures that your product is indexed properly, improving search accuracy.
Additional Image Link: You can provide up to 10 extra images for each product. This allows users to view products from different angles, which is especially useful on a visual platform like Pinterest.
Mobile Link: If you have a mobile-optimized product page, use this link. It will give mobile users a smooth shopping experience. This will reduce drop-offs and boost conversions.
Custom Labels: Custom labels help you segment your products for better targeting and reporting. For example, you can use custom labels to categorize items by season, promotion, or best-sellers.

How to send product feeds to Pinterest

Sending product feeds to Facebook involves several steps. Here’s a detailed guide:

1. Install the WooCommerce Product Feed Manager Plugin: This plugin simplifies the creation and management of product feeds.
2. Create the Product Feed:
  1. Go to the Product Feed Manager in WooCommerce.
  2. Select Facebook as the target channel.
  3. Configure the feed settings according to Facebook’s requirements.
3. Generate the Feed: Once configured, generate the feed in XML or CSV format.
4. Upload to Pinterest:
  1. Log in to your Pinterest Business account.
  2. Go to Catalogs under the Business tab.
  3. Click on Add Data Source, and upload your product feed.
  4. You can either manually upload your feed or provide a link to your hosted feed (via HTTP, HTTPS, FTP, or SFTP) .
  5. Schedule Regular Updates: Pinterest processes feeds every 24 hours, so it’s important to schedule automatic updates. This keeps your product catalog current with accurate stock levels and pricing .

Learn more about managing your product feed on Pinterest Business Help.

Optimization tips for Pinterest product feeds

Maximizing your product visibility on Pinterest requires a few key optimization strategies:

High-quality images

Pinterest is a visual platform. So, your product images must be high-resolution and appealing. Each image should be at least 600 x 600 pixels. Avoid using placeholder images or low-quality thumbnails, as this can reduce engagement and lead to fewer clicks.

Keyword-rich product titles and descriptions

Use relevant keywords in your product titles and descriptions. This will improve your search visibility on Pinterest. Use natural language that reflects users’ product searches. Include industry-related terms. For example, instead of just “Red Dress,” consider “Elegant Red Dress for Women – Party and Formal Wear.”

Use optional attributes.

Pinterest requires basic attributes: title, description, price, and availability. Adding optional ones, like Product Type, Brand, and GTIN, can help. They can boost your products’ exposure by matching them with relevant searches. Including sale prices for discounted items can also encourage clicks and conversions.

Segment products with custom labels

Use custom labels in your product feed to categorize your products into groups such as “Best Sellers,” “Seasonal Items,” or “On Sale.” It lets you create targeted ads and track their performance.

Optimize for Mobile Users

A significant portion of Pinterest users browse the platform on mobile devices. Ensure that your product links point to mobile-optimized landing pages. Add the Mobile Link attribute in your feed. It helps direct users to the right version of your product page. This improves the mobile shopping experience and boosts conversion rates.

Ensure Accurate Stock and Price Information

Make sure that your feed is regularly updated to reflect real-time changes in stock and pricing. Inconsistent or outdated information can lead to poor customer experiences and reduce conversions. Use tools like the WooCommerce Product Feed Manager to automate updates and sync your catalog with Pinterest every 24 hours .

Add Multiple Images

Pinterest allows up to 10 extra images through the additional_image_link attribute. Showing products from different angles can boost user engagement. So can using different usage scenarios. It also helps users make more informed decisions, increasing the likelihood of a purchase.

Leverage Rich Pins

Rich Pins automatically pulls product info from your website. This includes price, availability, and descriptions. It keeps this data current. Setting up Rich Pins can boost engagement and improve SEO, leading to better performance across Pinterest.

These strategies will boost your product feed’s visibility. They will ensure your listings attract the right audience on Pinterest.

Why Should You Use WooCommerce Product Feed Manager for Creating Pinterest Feeds?

The WooCommerce Product Feed Manager has advantages for WooCommerce merchants who sell online. It is a great tool for creating Pinterest feeds. This tool streamlines the process of generating, managing, and optimizing product feeds. Making it an essential solution for businesses looking to increase their visibility and sales on Pinterest.

1. Automatic Feed Creation and Updates

The WooCommerce Product Feed Manager automatically updates product feeds with real-time inventory changes. This ensures accurate information on Pinterest, crucial for user trust. The plugin syncs your WooCommerce store with Pinterest. So, any updates in your store, like stock or price changes, are reflected in your Pinterest catalog. There’s no need for manual updates, reducing the risk of outdated information. This prevents lost sales and keeps customers happy.

2. Customization of Feed Attributes

The Feed Manager allows you to easily meet Pinterest’s product feed requirements. You can adjust titles, descriptions, and categories to fit Pinterest’s search terms. This increases your chances of being found in searches. For example, using keywords in descriptions and organizing categories well can boost visibility.

3. Support for multiple product variants

If your WooCommerce store sells products with variants, like sizes or colors, the Product Feed Manager simplifies grouping these items. You can use the item_group_id attribute. This ensures all product variants show up correctly on Pinterest. Thus, it enhances the shopping experience. Moreover, proper grouping reduces confusion and boosts conversion chances.

4. Time-Saving Automation

WooCommerce merchants with large inventories often spend too much time updating product feeds manually. This process can lead to errors. The Product Feed Manager automates updates. This lets merchants focus on other business areas. It also keeps their Pinterest feed accurate and optimized. Automation is vital for those with sales or frequent updates. It ensures the Pinterest feed reflects changes promptly.

5. Multi-Channel Capabilities

The WooCommerce Product Feed Manager supports channels beyond just Pinterest. Merchants can manage feeds for Facebook Product Feed, Google Merchant feed, and BING shopping feeds, etc all from one dashboard. This keeps product data consistent and improves synchronization across platforms. It makes marketing easier for merchants selling on multiple platforms.

Launch Your Webshop Products on Pinterest Today

Other supported channels for WooCommerce Product Feed Manager

Maximize Your Sales via Pinterest Catalog using WooCommerce Product Feed Manager

Easy feed creation

Tailor your product visibility with our sophisticated filtering, utilizing every WooCommerce source field.

Product Variations Mastery

Effortlessly include or exclude product variations in your feeds, giving you complete control.

Automated Updates

Set your own schedule and let the tool do the rest, ensuring your feeds are always current and relevant.

Expert Support

Access unparalleled support anytime, with industry-leading experts ready to leverage their feed knowledge to help you reach your goals.

Don’t Miss Out: By not leveraging our WooCommerce Product Feed Manager, you risk falling behind in a highly competitive digital marketplace. Ineffective product feeds can lead to reduced visibility, missed sales opportunities, and a failure to connect with a global audience. Our tool is more than a plugin; it’s your partner in ensuring that your products stand out, attract, and convert.

Start selling on Pinterest today