Step 2: Setup Feed Parameters

Hello, welcome to Lesson 2! Today, we’ll dive into creating a product feed using our WooCommerce Product Feed Manager. This lesson is the first in a series where we’ll break down the product feed creation process, ensuring you’re equipped to start building your own feeds swiftly.

Navigating the WooCommerce Feed Manager: Upon launching the WooCommerce Feed Manager, you’re presented with the product feed list. This table showcases all the product feeds you’ve generated. If you’re new to the platform, this list will initially be empty.

Understanding Your Version & Initiating A New Feed: For those operating on the E-commerce version, it’s essential first to install a channel. On the other hand, if you’re using our Google-only version, you can jump straight in. To start, click the “add new feed” button.

Navigating the Channel Manager & Installing a Channel: Should you need to install a channel, here’s how:

1. Access the channel manager by selecting “manage channels”.
2. Here, you’ll find a list of uninstalled channels, each marked with its respective logo.
3. To install, identify the desired channel and click “install”.
4. Upon activation, this channel’s logo will now be visible under “Installed channels”.

For the purpose of this lesson, we’ll be using the Google channel. So, ensure it’s installed, then return to the feed list and click “add new feed”.

Diving into the Feed Builder: Once inside the Feed Builder:

1. Input an appropriate filename for your product feed.
2. Choose the Google Merchant Center Channel from the dropdown.

Setting up Feed Parameters: Upon selection, six additional fields will emerge:

• Target Country: Designate the country your product feed targets. This is crucial as different countries have varying requirements. We assist in ensuring your file is compliant with your chosen country.
• Default Category: Define a primary Google product category. For instance, for apparel, you’d select “Apparel and Accessories”. Depending on your selection, a secondary tier might appear, allowing for more specificity.
• Include Product Variations: If you wish to feature product variations in the feed, check this box. By doing so, the feed will not just showcase, say, a generic Nike T-shirt, but all its color variations as well.
• Feed Title & Feed Description: These will auto-populate based on the filename. However, they can be manually adjusted if needed, without affecting channel performance.

Wrapping Up: To finalize your progress, click “save feed”.

Thank you for joining us in this lesson. Click the “Mark as complete” to proceed to our next tutorial, where we’ll explore category mapping in-depth.