Price mistakes can be a headache for advertisers on Google Merchant Center (GMC). Issues like unspecified currency, formatting errors, or discrepancies in prices between the feed and landing pages can lead to product disapprovals in Google Shopping listings. In this guide, we will dive into the two essential pricing attributes: [price] and [sale_price]. We’ll cover their key requirements and walk you through the process of setting them up in WooCommerce Product Feed Manager. Additionally, we’ll provide insights on resolving common pricing-related errors.
The [price] Attribute
Key Requirements for [price]:
- Format: Price should be formatted as a number plus currency, following the ISO 4217 standard (e.g., 15.00 USD).
- Currency Matching: Ensure that the price in your product feed matches the price displayed on your landing page and checkout pages. Submit the same amount and currency as shown on your website.
- Pricing Consistency: Maintain a consistent price for your product, regardless of the user’s location. The submitted price should remain the same for all users.
- Accuracy and Updates: Keep your prices up-to-date. If the price changes, make sure to update it in your feed.
- Decimal Precision: Avoid submitting more than two digits after the decimal point. Google will automatically round any additional digits.
The [sale_price] Attribute
Requirements for [sale_price]:
- Submitting Sale Prices: If your product is on sale, use the [sale_price] attribute to display the discounted price. The sale price should be lower than the regular price.
- Displaying Sale Prices: Make sure to display both the regular price and the sale price on your landing pages. During the sale period, prominently show the sale price to inform users of the price difference.
- Price Consistency: The sale price should match the price on your website. Submit the full product price (regular price) using the [price] attribute alongside the sale price.
- Date Range: If applicable, provide the dates during which the sale price is valid using the [sale_price_effective_date] attribute. This helps Google understand the duration of the promotional pricing.
- Strikethrough Pricing: If you meet Google’s criteria for displaying strikethrough pricing, submit both the regular price and the sale price to enhance the visibility of your sale.
Addressing Common Errors
- Automate Feed Updates: Consider setting up automated data exports or feed management software to keep your feed synchronized with your webshop. This reduces the chances of errors caused by manual feed management.
- Schedule Frequent Updates: If your prices and stock levels change frequently, schedule additional daily feed updates to ensure accurate and up-to-date pricing information.
- Include Both Regular and Sale Prices: To provide clear and consistent pricing information to Google and potential customers, submit both the regular price ([price]) and the sale price ([sale_price]).
- Exclude Free Items: Avoid including free products (except mobile devices as part of a contract) in your feed to comply with Google’s specifications and prevent potential issues.
- Handle Variant Prices: For products with variants having different prices, include the specific variant’s link in your feed. This prevents price mismatch errors and provides accurate pricing information for each variant.
Understanding and correctly implementing pricing attributes like [price] and [sale_price] in WooCommerce Product Feed Manager is crucial for presenting accurate and attractive product information to potential customers. By following these requirements and addressing common errors, you can optimize your product listings and enhance your online retailing experience.