Resolving the “Insufficient Match of Microdata” Error in Google Merchant Center

The “Insufficient Match of Microdata” error often surfaces in the Google Merchant Center when there’s a discrepancy between the product data you’ve submitted and the microdata schema on your website. This discrepancy can be in availability, pricing, or other product details. Two primary ways to address this error are by either deactivating the “Automatic Item Update” feature in the Google Merchant Center or correctly implementing microdata on your website. Here is a step-by-step guide to tackle this issue using either method:

Method 1: Deactivate “Automatic Item Update” in Google Merchant Center

1. Log in to your Google Merchant Center account.
2. Click on the three lines (gear icon) in the upper left corner to expand the menu.
3. Navigate to the “Settings” section, and click on “Automatic Improvements.”
4. Find the “Automatic Item Updates” section, and switch the toggle to ‘OFF’ to deactivate this feature.

Merchant Center “Automatic improvements”

Method 2: Correctly Implement Microdata on Your Website

Microdata, a form of structured data, allows search engines to better understand the content on your web pages. Correctly implementing microdata for each product on your website can resolve the Merchant Center error. You can use free plugins (such as “All in One Schema.org Rich Snippets” for WordPress sites) to simplify this process.

1. Install and activate the plugin.
2. Navigate to the plugin settings and configure the schema settings for your products.
3. Save the settings and apply the schema markup to your products.
4. Wait for Google to crawl your site and update the information. This process may take several days.